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Images Rule Social’s Visibility — 10 Ways to Rule Them

July 22nd, 2015 Posted in Social Media
Click to enlarge this portion of the Quicksprout infographic about visually appealing content. (

Online content with relevant images gets 94 percent more views than content without it, many consumers are visual learners and Jeff Bullas says visual content with psychological impact “can double your social media engagement.”

In a blog post dated May 5, Bullas says marketers need to use high-quality images that appeal to emotion — not just more photos.

“Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience,” he advises.

Quicksprout seconds that statistic from Bullas that content with images get almost double the views and says in April that “the brain processes visuals 60,000 times faster than it does text. Ninety percent of the information sent to our brain is visual.”

This visual is just one example:

10 Types of Visual #SocialMedia Posts That Get Shared Like Crazy #smm #contentmarketing

— Jeff Bullas (@jeffbullas) May 4, 2015

Here’s what Bullas suggests marketers do to gain those eyeballs:

1. Use High-Quality Stock Photography. Bad stock photos can make a brand look “cheesy,” he says, so use this tip with caution.

2. Use Screenshots. Don’t just say something happened, show it.

3. Infographics. (For instance, see a portion of Quicksprout’s infographic above.)

4. Personal Photographs. “If your business or brand doesn’t have a human face, people will find it hard to relate to,” he says.

5. ‘Behind-the-Scenes’ Workplace Shots. “This particular type of imagery is more suitable for Instagram and Facebook, which are often considered the more ‘social’ mediums,” he says.

6. Quote Graphics. Use images that are compatible, but don’t compete with the words. Make quotes short and “easily digestible,” as well as a font that will be legible on mobile devices. Consumers will likely see the images on sites like Facebook, Twitter, Pinterest and Instagram.

7. Original Designs. “When designing your own images, always create a style guide to ensure brand consistency,” he writes. “This means determining rules for your fonts, color scheme and image personality.”

8. Use the Brand’s Unique Selling Point. Bullas points to VOSS, which always uses its water bottle in its images and works to convey other concepts, such as purity.

9. Action Shots. How do consumers use or see the product or service?

10. Use Striking Colors. “Colors can depict and elevate mood,” Bullas writes. [Editor's note: A previous Target Marketing article about call-to-action buttons in email includes a few color notes, such as "Orange encourages immediate action, so use it to get consumers to sign up, join or buy forthwith. Emma cautions that orange also conveys 'cheap.'"]

Bonus: Can the visual become a game? IBM is among many brands using gamification, which is also a learning tool (Opens as a PDF). For IBM, a game was its No. 1 lead generation tool for one of its brands in 2010.

What else can marketers add to this list?

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