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Nonprofits Must ‘Raise the Bar’ in Fundraising, Commonfund Whitepaper Finds

October 24th, 2013 | No Comments | Posted in Fundraising

Press release (Sept. 4, 2012) — Nonprofits have to “raise the bar” in fundraising, according to a new CommonfundOpens in a new windowwhitepaper, “Essential not Optional: A strategic approach to fund-raising for endowments,” by John S. Griswold, executive director, and William F. Jarvis, managing director, Commonfund Institute. In an era when many believe that returns from financial markets will be lower than in the recent past, endowed nonprofits no longer have the option of treating fundraising as a tactical resource. Fundraising has become an essential strategic capability that endowed institutions will have to build or acquire in order to thrive — or, perhaps, to survive.

Griswold and Jarvis offer a look into the current state of giving to endowed institutions and the forces that may influence it in the future. Perhaps most important is the structural change that has occurred over the last 20 years in leading institutions’ thinking about the development process. Whereas fundraising was at one time viewed as a tactical function for the organization, taking the form primarily of annual fund drives supplemented by occasional larger-scale but discrete capital campaigns, it has now become the norm for leading endowed nonprofits to staff and manage the fundraising function as a strategic contributor to the long-term health of the institution, with annual giving, endowment giving, planned giving and bequests each forming a part of the whole.

Some themes from the white paper include:

  • In the process of rebuilding endowment, donations will, if anything, play a more important role than in the past.
  • “A Golden Age — for those who can grasp it.” The current period is one of the most favorable, in historical terms, for endowment fundraising.
  • “The permanent campaign.” Now, at many large nonprofit institutions there is no real beginning or end to campaigns; instead, a “permanent campaign” is always running in the background, with continuous cultivation of major gift prospects and a prioritized list of defined projects at the ready for negotiation with donors.
  • The core campaign model. A significant development has been the transition to a strategic or “core” model, which focuses on providing endowed support for the core mission of the institution and for a specific number of areas that have the potential to make a major difference in the institution’s future.

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50% of Canadians use Facebook monthly

October 24th, 2013 | No Comments | Posted in Canada, Marketing, Social Media

More than 19 million Canadians are now logging onto Facebook at least once every month — that’s more than half the population — while 14 million check their newsfeed every single day, according to a batch of new statistics being released by the social network on Wednesday.

Of Facebook’s Canadian users, 13 million are accessing the site at least once a month on a mobile device, while 9.4 million use a phone or tablet to interact with the social network daily.

Although desktop users still outnumber mobile users by a large margin, overall mobile usage has now exceeded traffic via computers.

“Mobile is a rocket ship … if you look at interactions per day, people are way more engaged on mobile devices than desktop devices,” said Jordan Banks, managing director of Facebook Canada.

“Consumer behaviour is just fundamentally changing these days and so whereas it used to be that somebody would jump online maybe once a day and they’d do it from their PC, people are now online multiple times a day and they’re online across a whole variety of different devices, the majority of which are mobile.”

Banks said daily Facebook usage in Canada is higher than both the global and U.S. averages.

“One of the things (studied) is the percentage of monthly users that come back daily. Sixty-one per cent is pretty much the global average, in the U.S. that number is somewhere around 70 per cent and in Canada it’s 74 per cent.”

Facebook is releasing the data largely to help make its case to marketers that more ad money should be spent on the social network.

“If you think about the right people getting the right message at the right time and then targeting that against the right business objective, we feel we have a platform that is by far and away the best in Canada to do that,” Banks said.

“If you look at traditional media, people generally thought about reach across TV or across newspapers and that’s been a primary form of reach. And I think now what you see is by virtue of us having the 19 million Canadians in any given month and 14 million every single day, Facebook is now a primary form of reach for (advertisers), because not only can we reach people at a huge scale but we can target them in a way that has never been available before.”

Although some users have griped about the increased presence of ads on the site, Banks points out that usage hasn’t decreased.

“In your newsfeed, maximum you’ll see one out of every 20 posts is going to be an ad,” he said.

“We are constantly doing user research and test groups to see what type of effect do ads have on user behaviour and what we’ve seen is at the current five per cent ads-in-newsfeed ratio there’s no material effect on the satisfaction of users.”

August 14, 2013 11:48 am

By Michael Oliveira  The Canadian Press