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The Direct Marketing Associations Honors 11 Nonprofits With ECHO Awards

October 24th, 2013 Posted in In The Spotlight, Marketing

DMA Presents the 2013 International ECHOTMAwards — Complete List Of Winners

 

Chicago, IL, October 15, 2013 — The Direct Marketing Association (DMA) presented its 2013 International ECHO Awards tonight at McCormick Place West in Chicago, during the DMA2013 Conference & Exhibition, which concludes Thursday, October 17.

The following is a complete list of this year’s International ECHO Awards winners, including the four special awards and the Gold, Silver, and Bronze ECHO winners.

* * *

 SPECIAL 2013 International ECHO Awards Winners

The Diamond ECHO

Consumer Products

Client: Fonterra Brands (Ltd) Tip Top

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Feel Tip Top

 

Henry Hoke Award

Sponsored by Hoke Communications, Inc.

Insurance

Client: PNozorg

Agency: TBWA/NEBOKO DOWNTOWN

Campaign: The Boring Guys

 

Personal Connections ECHO Award

Sponsored by Pitney Bowes

Insurance

Client: MAPFRE Insurance Brazil

Agency: DirectOne Brazil

Campaign: Making insurance simple with less cost and increased relationship

 

USPS Gold Mailbox Award

Sponsored by the United States Postal Service

Not-for-Profit

Client: Chill Out E.V.

Agency: Wunderman Germany

Campaign: Pencil Case

GOLD 2013 International ECHO Awards Winners

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: THE FIRST EMAIL TEST DRIVE

 

Consumer Products

Client: Fonterra Brands (Ltd) Tip Top

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Feel Tip Top

 

Consumer Products

Client: Unilever Philippines

Agency: OgilvyOne Worldwide Manila

Campaign: Ponds Face my Love

 

Consumer Products

Client: Beyond Dark

Agency: OgilvyOne Worldwide London

Campaign: Measure of Pleasure

 

Financial Products and Services

Client: TRY

Agency: TRY Reklameybrå AS

Campaign: SUPERSAVE

 

Information Technologies

Client: GOOGLE Singapore

Agency: Ogilvy & Mather Singapore

Campaign: ‘Chrome Experiment: Ramakien’

 

Insurance

Client: PNozorg

Agency: TBWA/NEBOKO DOWNTOWN

Campaign: The Boring Guys

 

Not-for-Profit

Client: Chill Out E.V.

Agency: Wunderman Germany

Campaign: Pencil Case

 

Not-for-Profit

Client: Food for the Poor

Agency: Food for the Poor, Inc.

Campaign: A Stitch and a Prayer

 

Not-for-Profit

Client: World Vision Canada

Agency: Russ Reid

Campaign: Horn of Africa Crisis Response

 

Not-for-Profit

Client: ASPCA

Agency: True North, Inc.

Campaign: ASPCA: Cracking the Donor Code

 

Pharmaceutical/Healthcare

Client: Kimberly-Clark

Agency: Ogilvy New York

Campaign: Generation Know

 

Publishing/Entertainment

Client: Chicago Shakespeare Theater

Agency: Iris Mobile

Campaign: George and Will Come to Life

 

Publishing/Entertainment

Client: Bud Fox AB

Agency: TBWA

Campaign: The Ice Record Project

 

Retail/Direct Sales

Client: DES’S

Agency: VCCP Spain

Campaign: MY MATTRESS SAVINGS BANK

 

Travel & Hospitality/Transportation

Client: V/Line

Agency: McCann Melbourne

Campaign: Guilt Trips

SILVER 2013 International ECHO Awards Winners

 

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: RAPIDPEDIA

 

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: ŠKODA CHANGE MY CAR

 

Business and Consumer Services

Client: United Parcel Service General Services Co.

Agency: Ogilvy

Campaign: Go West—The Journey of Terracotta Warrior to the U.S.

 

Communications/Utilities

Client: Halebop

Agency: Smicker

Campaign: Bop to the top!! A challenging, brand new loyalty concept for Sweden’s most satisfied mobile customers

 

Communications/Utilities

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Bringing Alive the Blackberry Boys on Social Media

 

Communications/Utilities

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Leads worth $700 mln unlocked at $5 per lead

 

Consumer Products

Client: Unilever

Agency: Ogilvy & Mather/OgilvyOne Worldwide

Campaign: Reflections

 

Consumer Products

Client: MARS NZ

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Donation Glasses

 

Consumer Products

Client: Frucor

Agency: The Hallway

Campaign: Mizone Zonelab

 

Consumer Products

Client: Unilever Canada

Agency: Ogilvy & Mather/OgilvyOne Worldwide

Campaign: Photoshop Action

 

Consumer Products

Client: Frucor Beverages Ltd

Agency: Colenso BBDO/Proximity New Zealand

Campaign: The V Motion Project

 

Consumer Products

Client: The North Face

Agency: Ogilvy

Campaign: Go Wild

 

Education

Client: Regent University

Agency: Tocquigny

Campaign: FY ‘13 Student Acquisition Campaign

 

Education

Client: Danish Defence Recruitment Branch

Agency: Relationshuset Gekko

Campaign: Train with the Danish Defence – like 188,056 other

 

Financial Products and Services

Client: ABN AMRO

Agency: Van Wanten Etcetera

Campaign: Queensday cashbox

 

Information Technologies

Client: IBM China

Agency: Ogilvy Beijing

Campaign: Parallel Paths

 

Information Technologies

Client: IBM

Agency: OgilvyOne London

Campaign: IBM Wimbeldon Smarter Fans

 

Information Technologies

Client: IBM Australia

Agency: OgilvyOne Australia

Campaign: CIOs cut out to lunch

 

Insurance

Client: GEICO

Agency: The Martin Agency

Campaign: GEICO Radical Accessibility – “Maxwell”

 

Insurance

Client: Ethias

Agency: BBDO Belgium

Campaign: Ethias – Neighbourhood Fixers

 

Not-for-Profit

Client: American Cancer Society

Agency: Russ Reid

Campaign: Making Strides Against Breast Cancer Campaign

 

Not-for-Profit

Client: FAD – Anti-drug Foundation

Agency: Shackleton

Campaign: 144 Hours

 

Not-for-Profit

Client: Operation Smile

Agency: Russ Reid

Campaign: Stock an Operating Room Campaign

 

Pharmaceutical/Healthcare

Client: Laboratorios Alter

Agency: Shackleton

Campaign: Flutown

 

Product Manufacturing and Distribution

Client: Nexans

Agency: Mecka

Campaign: The Coconut

 

Professional Services

Client: IBM

Agency: Ogilvy New York

Campaign: IBMblr

 

Publishing/Entertainment

Client: Reliance Industries Limited

Agency: OgilvyOne Worldwide, Mumbai

Campaign: The Mumbai Indians

 

Retail/Direct Sales

Client: Pão De Açúcar

Agency: Giovanni+Draftfcb

Campaign: BIRTHDAY MESSAGES – THE APP THAT BECAME A BOOK

 

Retail/Direct Sales

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: 30% more Vodafone employees are “Happy to Help”

 

Travel & Hospitality/Transportation

Client: Swedish Insitute

Agency: Volontaire

Campaign: Curators of Sweden

 

Travel & Hospitality/Transportation

Client: British Airways

Agency: OgilvyOne London

Campaign: Mosaic

BRONZE 2013 International ECHO Awards Winners

Automotive

Client: BMW Canada

Agency: Rivet Global

Campaign: BMW 2012 Conquest Program

 

Automotive

Client: BMW Group Czech Republic

Agency: Proximity Prague

Campaign: BMW 7 Series and You

 

Automotive

Client: Piaggio Vehicles Pvt. Ltd

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Once Upon a Vespa

 

Business and Consumer Services

Client: Kirin Company, Limited

Agency: DAIKO Advertising, Inc.

Campaign: 1,000,000 Genki Song Project

 

Business and Consumer Services

Client: UPS

Agency: Ogilvy New York

Campaign: Flypaper

 

Business and Consumer Services

Client: Mannaz

Agency: RelationshusetGekko

Campaign: Sold-out

 

Communications/Utilities

Client: Halebop

Agency: Smicker

Campaign: Bop News – A different newsletter for those sceptical of advertising in general

 

Communications/Utilities

Client: DCC Energi

Agency: Mediabroker/Cool Gray

Campaign: The Red Card

 

Consumer Products

Client: Frucor Beverages Ltd

Agency: Colenso BBDO/Proximity New Zealand

Campaign: The V Motion Project

 

Consumer Products

Client: Hindustan Unilever Limited

Agency: NetCORE Solutions

Campaign: HUL Active Wheel – Rural Missed Call Campaign

 

Consumer Products

Client: Affinity PetCare S.A.

Agency: CP Proximity

Campaign: PET FOOD RELEASE

 

Consumer Products

Client: Unilever Canada

Agency: OgilvyOne Worldwide Toronto

Campaign: Women Who Should Be Famous

 

Education

Client: MG54

Agency: MG54

Campaign: #May1810

 

Financial Products and Services

Client: AIR MILES Reward Program

Agency: Squareknot

Campaign: BMO Ticket to Paradise and the AIR MILES Reward Program

 

Financial Products and Services

Client: American Express

Agency: OgilvyOne

Campaign: Talking Tags

 

Financial Products and Services

Client: ATP

Agency: Hjatelin Stahl

Campaign: PensionClass

 

Financial Products and Services

Client: Aditya Birla Money

Agency: M&C Saatchi

Campaign: Hastakshar Mudra

 

Financial Products and Services

Client: Birla Sun Life Mutual Fund

Agency: M&C Saatchi

Campaign: Laxmi Papad

 

Information Technologies

Client: IBM

Agency: OgilvyOne Worldwide

Campaign: Everything comes alive with IBM

 

Information Technologies

Client: IBM

Agency: Ogilvy New York

Campaign: US Open Live Shazam Experience

 

Insurance

Client: Nationwide Insurance

Agency: Wilde Agency

Campaign: HRC Turnaround

 

Insurance

Client: American Family Insurance

Agency: Ogilvy & Mather

Campaign: American Dreams Campaign

 

Insurance

Client: Grupo Banco Do Brasil & MAPFRE Seguros

Agency: Direct One

Campaign: Making insurance simple with less cost and increased relationship

 

Insurance

Client: EmblemHealth

Agency: Hacker Group

Campaign: Lunch Pail

 

Not-for-Profit

Client: Fundación Once & FSC Inserta

Agency: Shackleton

Campaign: Never Give Up Plan

 

Not-For-Profit

Client: Amnesty International

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Trial by Timeline

 

Not-for-Profit

Client: Inspiring Denmark

Agency: adtention

Campaign: How to recruit a complete ambassador corps with a strong visual identity and a little chocolate.

 

Not-for-Profit

Client: The Norwegian Cancer Society

Agency: Bouvet

Campaign: We are all different

 

Pharmaceutical/Healthcare

Client: Bupa Care Services

Agency: The Hallway

Campaign: Bupa Home Truths

 

Pharmaceutical/Healthcare

Client: Simply You Pharmaceuticals a.s

Agency: Ogilvy & Mather, Prague

Campaign: The Erection Blister

 

Product Manufacturing and Distribution

Client: Heineken

Agency: Shackleton

Campaign: Snatch Desperados

 

Product Manufacturing and Distribution

Client: Nestle (China) Ltd.

Agency: Ogilvy Beijing

Campaign: BenNaNa Brings Magic Fun

 

Product Manufacturing and Distribution

Client: The Coca-Cola Company

Agency: OgilvyOne

Campaign: Sprite Minalakhir

 

Professional Services

Client: FLSmidth

Agency: Klausen + Partners

Campaign: Find Your Hidden Treasure

 

Retail/Direct Sales

Client: Bar Posto 6

Agency: e|ou mkt de relacionamento

Campaign: Feijoada and the Beanstalk

 

Retail/Direct Sales

Client: Pão De Açúcar

Agency: Giovanni+Draft FCB

Campaign: FORTUNE COOKIE – THE BIRTHDAY CARD THAT CHANGED THE LIVES OF THOSE WHO HAS NEVER

 

Retail/Direct Sales

Client: IKEA USA

Agency: Ogilvy New York

Campaign: The Life Improvement Project

 

Travel & Hospitality/Transportation

Client: TripAdvisor

Agency: Wilde Agency

Campaign: Selling the product no one wants

 

Travel & Hospitality/Transportation

Client: Royal Caribbean

Agency: e|ou mkt de relacionamento

Campaign: Caribbean

 

For more information about the International ECHO Awards, please visitwww.dma-echo.org.

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