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Half of Americans Will Donate to Charity This Holiday Season

November 27th, 2012 Posted in News and Updates

November 20, 2012, SAN FRANCISCO/WASHINGTON, DC – Razoo, the fastest growing crowdfunding platform for causes, announces the findings from its holiday charitable giving survey, which shows that, despite the poor economy – people are planning to share with others this holiday season and believe that these values should be instilled in children from a very early age, as well. The survey finds 1 in 2 adults (50%) are likely or very likely to donate to charity this holiday season. It was conducted online on behalf of Razoo by Harris Interactive among 2,059 adults between November 8th – 12th, 2012. Even the unemployed are planning to give back, with nearly half saying they are likely to donate to charity this holiday (47%).

The values behind giving run deep, with 71% saying that parents should be instilling their children with the importance of giving by the time they are 5 years old.

“Despite these tough economic times, it’s encouraging to see half of America has plans in the works to give back to their favorite nonprofit – and Thanksgiving and the holiday season are the perfect time to do so,” said Lesley Mansford, CEO of Razoo. “Razoo’s crowdfunding platform makes it easy for anyone to give online this holiday season. You can also choose to set up a holiday fundraiser and ask for donations to your favorite nonprofit instead of gifts.”

NEW GIVING CARDS HELP AMERICANS SHARE WITH OTHERS

The Razoo survey also reported that 30% of adults would welcome receiving gift cards for a store; while 8% would welcome them if the “gift” goes to others in need. Razoo’s Giving Cards, make that possible. The electronic gift cards enable the buyer to select the donation amount and the recipient to choose the cause they want to give to. With over 1 million nonprofits and organizations, Razoo offers a wide range of causes and charities to choose from.

“There is nothing better than to be able to give the gift of giving. Giving Cards allow you to empower the recipient to pick the charity that is most important to them. Plus they make the perfect gift for anyone, especially for someone who wants a one-stop charitable choice for everyone on their gift list,” added Mansford. “The survey shows that people want children to learn the gift of giving early on, and Giving Cards provide the perfect opportunity to teach young ones about generosity. As a Hanukkah gift or a Christmas stocking stuffer, our Razoo Giving Cards can be used to kick off a lifetime of giving for your child.”

Razoo is a proud partner of Giving Tuesday, which is a national day to give back. It falls on Tuesday, November 27th; for more information, visit www.givingtuesday.org.

Christian Brink

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