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Eight Ways to Maximize Fundraising from Employee Matching Gift Programs

November 29th, 2012 | No Comments | Posted in How Not For Profits

While Double the Donation’s custom matching gift and volunteer grant websites is a cost effective and efficient way for organizations to raise more money from employee giving programs, it’s only valuable if organizations promote these programs to donors, members, and volunteers. That’s why we providemarketing materials to help you promote matching gift and volunteer grants.

Here are eight of the best ways to ensure you’re maximizing fundraising from employee matching gift programs:

  1. Modify the online donation confirmation screen so donors are prompted to submit employee matching gift requests immediately after making a donation online.
  2. Determine the top 10 companies in your area that offer matching gift programs. Share this list with everyone involved in fundraising so they’re familiar with these employers. Here’s a list of companies in many of the major metropolitan areas.
  3. Create a newsletter article. Many of your donors and members work for companies with these programs but have never even heard of employee matching gift programs. Here are a few sample articles.
  4. Create or utilize an easy to understand graphic to promote employee matching gifts on your website. Here are a few example matching gift banner ads.
  5. Subscribe to a service such as Double the Donation where donors and members can instantly check their matching gift eligibility, review program guidelines, and gain access to the forms / online links necessary for them to submit their matching gift request.  Take a tour of our service.
  6. Thank donors who submit matching gift forms. They’ll appreciate the acknowledgement and will be more likely to donate / request matching funds again in the future.
  7. Promote matching gifts using social media. It’s an easy and cost effective way to reach digitally savvy donors and members. Here are sample posts that you can schedule in advance.
  8. Ensure everyone from your membership and development teams is familiar with employee matching gift programs. Internal education is crucial to developing a culture where matching gifts are promoted to donors and members.

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Power Up Your Public Speaking Strategy

November 28th, 2012 | No Comments | Posted in Information

Amber Case is an entrepreneur who studies the intersection of technology and human behavior. Amber focuses on the ways that technology can help people without getting in their way – a discipline she calls “cyborg anthropology.” A prolific writer and speaker, Amber has presented at TED, was a keynote at SXSW 2012, and has spoken at conferences in Europe and Asia. Amber is 26 years old.

Amber CaseAmber credits her high school speech and debate experience with giving her the knowledge and confidence to speak in front of a crowd. The practice she got when competing in intermural debates gives her the ability to turn on a dime when the audience isn’t reacting. Amber likens this skill to that of the gypsies, who would come into a town, gauge the audience in just a few minutes and determine what to adjust in their acts. She is also confident taking questions from the audience. But all of this experience didn’t automatically bring her speaking invitations – so she went after them.

Using the tactics described above, Amber positioned herself in the line of sight for events. She planned ahead and only gave her attention to events that addressed her area of focus: technology and the human experience. She started locally, giving a presentation at the Inverge event in Portland, Oregon, where she lives. She got the gig by approaching Steve Gehlen, the person in charge of the Creative Convergence Conference.

She offered him this value proposition: “You need a young person to speak at your conference.” She heard nothing for weeks, and then, at the last minute, a scheduled speaker had to cancel. Gehlen called Amber and invited to speak for five minutes, but she asked for ten minutes and got it.

Always strategic, Amber used Twitter to reach the extended, off-site audience during her talk. She made sure each slide she used had less than 140 characters of text, so it could be easily retweeted (see the Events chapter). Amber tweeted “be sure to follow me so you can get information live from the conference.” She asked a friend to sit in the back of the room and tweet each slide with the event hashtag. Her goal was to get the maximum exposure from social media in the ten minutes that she had on stage.

Not only did she achieve the goal of increasing her reach beyond the conference, but her presentation was covered by the Portland Business Journal. This led to an invitation to speak at MIT. Inverge’s keynote speaker was to be given by someone from MIT, and Amber knew that if she spoke at Inverge she would have a chance of catching his attention. Amber had already set a goal to speak at MIT before she reached the age of 27, so this connection was just what she needed to make that happen. Sure enough, the keynote speaker got wind of her talk and invited her to speak at the Futures of Entertainment conference at MIT.

Soon after that came South by Southwest 2010, where her presentation was scheduled for a room that was off the main flow of traffic at the conference. Given how far the room was from the main venue, only the people most interested in Amber’s topic attended. As she tells it, “There were only a hundred people in the room, but they were all nerdy so they understood my talk and gave it great reviews.” These great reviews, coupled with Amber continuing to grow her audience and staying on track with her speaking goals (which included speaking at TED) gained her the coveted SXSW Keynote address in 2012.

Here are Amber’s tips for creating a public speaking presence as part of your personal brand strategy:

  • Position yourself correctly and plan which events to target as your public speaking goals
  • View the slidedecks and videos of presenters you like, and develop your own personal style
  • Find the leaders in your discipline – the people who know everyone or are the keepers of the knowledge – and get to know them. In the process, they’ll get to know you and will help bring you into the community
  • Learn the language of the community and connect with the people, in person as well as online
  • Get to know the people who have spoken at the specific events where you’d like to speak. These people are the connectors who can facilitate introductions and help you get speaking invitations.

The value of speaking in public is the visibility and credibility it brings, which can help your career tremendously. “Being a speaker is the most efficient way to meet everyone in the room,” Amber says. They’ll get to know you and remember you. Putting your slides on SlideShare provides a way to keep in touch, leverages what you created, and extends it to the broader audience worldwide.

Kit Seeborg

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Half of Americans Will Donate to Charity This Holiday Season

November 27th, 2012 | No Comments | Posted in News and Updates

November 20, 2012, SAN FRANCISCO/WASHINGTON, DC – Razoo, the fastest growing crowdfunding platform for causes, announces the findings from its holiday charitable giving survey, which shows that, despite the poor economy – people are planning to share with others this holiday season and believe that these values should be instilled in children from a very early age, as well. The survey finds 1 in 2 adults (50%) are likely or very likely to donate to charity this holiday season. It was conducted online on behalf of Razoo by Harris Interactive among 2,059 adults between November 8th – 12th, 2012. Even the unemployed are planning to give back, with nearly half saying they are likely to donate to charity this holiday (47%).

The values behind giving run deep, with 71% saying that parents should be instilling their children with the importance of giving by the time they are 5 years old.

“Despite these tough economic times, it’s encouraging to see half of America has plans in the works to give back to their favorite nonprofit – and Thanksgiving and the holiday season are the perfect time to do so,” said Lesley Mansford, CEO of Razoo. “Razoo’s crowdfunding platform makes it easy for anyone to give online this holiday season. You can also choose to set up a holiday fundraiser and ask for donations to your favorite nonprofit instead of gifts.”

NEW GIVING CARDS HELP AMERICANS SHARE WITH OTHERS

The Razoo survey also reported that 30% of adults would welcome receiving gift cards for a store; while 8% would welcome them if the “gift” goes to others in need. Razoo’s Giving Cards, make that possible. The electronic gift cards enable the buyer to select the donation amount and the recipient to choose the cause they want to give to. With over 1 million nonprofits and organizations, Razoo offers a wide range of causes and charities to choose from.

“There is nothing better than to be able to give the gift of giving. Giving Cards allow you to empower the recipient to pick the charity that is most important to them. Plus they make the perfect gift for anyone, especially for someone who wants a one-stop charitable choice for everyone on their gift list,” added Mansford. “The survey shows that people want children to learn the gift of giving early on, and Giving Cards provide the perfect opportunity to teach young ones about generosity. As a Hanukkah gift or a Christmas stocking stuffer, our Razoo Giving Cards can be used to kick off a lifetime of giving for your child.”

Razoo is a proud partner of Giving Tuesday, which is a national day to give back. It falls on Tuesday, November 27th; for more information, visit www.givingtuesday.org.

Christian Brink

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Five Reasons Major Donors Give In The New Economy

November 27th, 2012 | No Comments | Posted in How Not For Profits

Donors and their motivations come in all shapes and sizes.  Understanding a donor’s needs and creating a partnership that matches those needs with something your non-profit can provide or a problem you can solve, leads to ideal philanthropy—where the donor is fulfilled and the non-profit advances its mission.  What could be better?

In fact, if you can’t genuinely achieve the above, it’s better to steward your prospect to a non-profit that is a better match for their needs and goals.

Prospective major donors tend to be business or professional people, or some combination of both.  Some bring pre-conceived notions about “how things ought to be.”   While the prospect will and has every right to expect results, the wise donor also doesn’t overlay an American business model on philanthropy and assume they are one and the same, although there are similarities.

Here are some key questions to ask yourself and areas to focus on, as you build relationships one person at a time.

1.  Is the prospect passionate about your mission?

Does the prospect have, or can you educate and motivate them to significant buy-in regarding your mission?  It’s obviously much easier to start with a prospect who has demonstrated a high-level of interest in your mission.  A charismatic CEO or other leader can also forge or bring relationships to the table based on the trust the prospect has in them—a trust that must be paramount and always placed above the gift.

2.  Is the prospect motivated by your vision?

Yes, agreement with the mission is the first step, but the vision for where you are heading is the key to grabbing the heart and involving the prospect in that vision.  Big visions, with realistic steps to accomplish that vision, can inspire big support.

3.  Is your project and your non-profit on a sustainable path?

Sophisticated donors are sophisticated investors and they want to know their gifts are part of something long-term.  Can you demonstrate the progression of your organization in terms of financial viability in achieving your mission?  Has income kept pace with your vision thus far and will increased income be needed to support the implementation of your vision?

4.  Are your objectives measurable?

Can you show how you intend to measure your progress?  And, more importantly, discipline yourself to track those measurables and report back to your donors?  Of course it’s important to know how many people you fed or educated last year, but you can also demonstrate measurables in program efficiency and even your fund development efforts.

5.  Is what you’re doing transformational?

Yes, it’s great to feed more people every year, but does your program lift those people out of the cycle of poverty and help prepare them for their own sustainability?  If you educate more students every year, can you show how those graduateshave impacted others?  Do you have stories to share of how you are changing lives?

If you can find compatibility and buy-in with prospects in these key areas, your chances of success are much greater than they would be otherwise, and everyone benefits—your donors, your non-profit and, most importantly, the people you serve.

Craig Smith

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Bad Habits that Make People Ignore You

November 26th, 2012 | No Comments | Posted in Information

Appearing noncommittal and needlessly apologizing during workplace conversations can keep managers from getting ahead, says a communications guru.

Emily Nickerson, career columnist for The Daily Muse, recently revealed three common communication missteps managers make at work that make them appear as if they lack authority. They are:

  • Asking questions instead of making a statement. ”Does everything you say? Come out sounding? Like a question?” she asks. “When I find myself ending a sentence at work with that lilt, it means I’m unsure of what I’m saying and trying to read my listener to see if he or she is going to agree with where our conversation is headed… The fix, I’ve found, is to make sure I can stand behind everything I’m saying. Before going into an important meeting, I’ll run through all of the reasons why I stand behind my recommendation.”
  • Apologizing when it’s not your fault. “There’s no reason to begin criticisms with ‘I’m sorry, but…,’” Nickerson says. “If you’re having a disagreement with a co-worker or a problem with a subordinate, simply state the issue. ‘I’m sorry, but this report isn’t what I was looking for’ doesn’t soften the blow—and it again turns the situation around on you. Be direct and put the responsibility back where it belongs: ‘This report doesn’t cover what we had previously discussed—can you revise it?’ Even something as small as, ‘I’m sorry, but could you clean your spaghetti splatter out of the microwave?’ sounds better without the prefacing apology.”
  • Giving pros and cons instead of your recommendation. “If you consistently let someone else make the call before making up your own mind, you’ll look like the person who plays it safe, not smart, and simply follows the crowd,” she says.

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Eight companies with generous employee matching gift programs

November 26th, 2012 | No Comments | Posted in Information

General Electric1. General Electric

In 1954, the GE Foundation created the Corporate Alumni Program, the first corporate gift-matching program. Today, the GE Foundation matches over $35 million annually to all 501(c)(3) organizations and accredited educational institutions (including K-12).

Highlight: GE created the model for corporate employee matching gift programs.

Click here for details on General Electric’s matching gift program.

Soros Fund Management Logo2. Soros Management Fund

Soros Management Fund offers the most generous limits on corporate matching gift programs. The company’s 3:1 match for employees and 2:1 match for partners is a strong incentive for employees to give back to their communities.

Highlight: The company matches up to $300K in annual donations per employee. This is by far the largest limit for any corporation.

Click here for details on Soros Management Fund’s matching gift program.

3. BP

BP offers practically every type of employee giving program and allows the general public to track which organizations are receiving donations in real time. The company offers a standard 1:1 match on all donations made by employees.

Highlight: The company also provides a 100 percent match on all money raised by employees for charity runs, walks, etc.

Click here for details on BP’s matching gift program.

4. The Ford Foundation

Ford Foundation Logo

The Ford Foundation is a private foundation which was originally funded by the Ford family. It has since sold off its Ford holdings and is no longer affiliated with the Ford Company. With over $10 billion dollars in assets, it is one of the most influential foundations in the world.

Highlight: A 3:1 match on all donations made by employees quadruples an employee’s donation to any nonprofit.

Click here for details on the Ford Foundation’s matching gift program.

State Street Logo5. State Street Corporation

State Street also offers nearly every type of employee giving program. The company matches donations made to almost all nonprofits.

Highlight: State Street matches the fundraising efforts of its employees up to $1,000 annually.

Click here for details on State Street’s matching gift program.

ExxonMobil Logo

6. ExxonMobil

ExxonMobil donated over $278 million to charities in 2011 making it one of the largest corporate donors.

Highlight: A 3:1 match on donations to educational institutions (1:1 match to all other organizations) contributed to the company dedicating over $120 million to education in 2011.

Click here for details on ExxonMobil’s matching gift programs.

CarMax Logo7. Carmax

Carmax matches donations to nearly every nonprofit. The company also offers a very generous volunteer grant program in addition to their 1:1 match on all donations.

Highlight: Carmax matches donations made by an employee’s dependents until they turn 26.

Click here for details on Carmax’s matching gift programs.

Johnson & Johnson Logo8. Johnson and Johnson

Johnson and Johnson matches donations to nearly every nonprofit. Each of the company’s 120,000 employees plus all retirees are eligible to request up to $10,000 annually in matching gift funds.

Highlight: A 2:1 matching ratio for current employees and a 1:1 rate for all retirees.

Click here for details on Johnson & Johnson’s matching gift programs.

 

Double the Donation

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Ottawa Announces $4 Million For Projects To End Violence Against Women On Campuses

November 21st, 2012 | No Comments | Posted in News and Updates

Ottawa, ON – The Honourable Rona Ambrose, Minister of Public Works and Government Services and Minister for Status of Women, today announced funding to Ottawa Coalition to End Violence Against Women to engage young people in addressing violence against women on university and college campuses. Parliamentarians throughout Canada joined Minister Ambrose in announcing their projects locally.

“Our Government is taking action to address violence against women on university and college campuses across Canada,” said Minister Ambrose. “We are pleased to support projects that will help make university and college communities safer for everyone.”

The Government of Canada is providing 21 organizations with close to $4 million to carry out projects that tackle a wide range of issues related to violence against female students, such as sexual assault and harassment. Organizations will work with college and university campus communities to carry out their projects.

The Ottawa Coalition to End Violence Against Women is receiving $196,270 in funding for a project targeting students at four post-secondary institutions in Ottawa: the University of Ottawa, Carleton University, La Cité Collégiale and Algonquin College. In partnership with the Ottawa Rape Crisis Centre, the project will identify and respond to the issues of violence affecting women on campus. A social media campaign using theBystander Approach, which emphasizes the role of peers in taking action to prevent violence against women, will also be developed.

“Our project will provide students with information that will help them develop skills to recognize and speak out about violence against women,” said Ms. Stefanie Lomatski, Executive Director, Ottawa Coalition to End Violence Against Women (OCTEVAW). “Engaging students in the development process will help empower them in eliminating violence.”

“Crime Prevention Ottawa believes the bystander-intervention model for addressing gender-based violence on campuses shows great promise,” said Ms. Nancy Worsfold, Executive Director, Crime Prevention Ottawa. “The Ottawa Coalition to End Violence Against Women and the Ottawa Rape Crisis Centre are applying this approach to a social media campaign, engaging all four campuses in Ottawa.”

“The CALACS francophone d’Ottawa team is proud to support this project, which works at preventing violence against women on post-secondary campuses in Ottawa,” said Kim Dubé, a member of the Board of Directors. “As a Francophone organization, we are involved in this project to promote an adequate representation of Francophones’ unique experiences, without simply resorting to a translation of the English-language social media content. By creating a space for sharing and dialogue among Francophones in connection with the issue of violence against women, we are hoping to fill a significant need in the French-speaking student community.”

“The Ottawa Rape Crisis Centre is pleased to carry out this innovative project, in partnership with the Ottawa Coalition to End Violence Against Women,” said Ms. Linda Capperauld, Director, Department of Equity Services, Carleton University. “This project will have an enormous impact on young adults, providing them with tools to combat violence against women on our campuses.”

“We are delighted to have support for this excellent project,” said Mr. Murray Sang, Director, Student Academic Success Service, University of Ottawa. “Our multidisciplinary approach will help make our campus – and all campuses throughout the city – safer for women students.”

The Government of Canada is committed to supporting projects that yield concrete results for women and girls in Canada while strengthening families, communities and the country. Through Status of Women Canada, the government’s support for community-based projects has nearly doubled since 2006-2007, from $10.8 million to close to $19 million, its highest level ever. Since 2007, more than $54 million in federal funding has been approved for projects that seek to address violence against women and girls.

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How to Face Fear and Inspire Courage

November 21st, 2012 | No Comments | Posted in Information

When managers display courage and perseverance, they inspire the same in their employees, says a leadership expert.

Dan Rockwell and Joe Tye, leadership consultants, recently shared on the blogLeadership Freak some methods managers can use to face their job-related fears—such as unexpected changes at an organization or financial concerns—and inspire courage in their workers. Advice includes:

  • Understand the relationship between courage and fear. ”Courage doesn’t eliminate fear, it answers it,” Rockwell says.
  • Openly acknowledge your fears. Sometimes simply acknowledging a fear can give you the courage to overcome it, Rockwell notes.
  • Turn fears into manageable problems. “Give fear a name and it becomes a problem,” Tye says. “It’s easier to solve problems than it is to conquer fear.”
  • Focus on certainties. ”People are not afraid of change, they are afraid of uncertainty,” Tye says. In times of uncertainty, for example, talk about things that are staying the same in your organization, he says.
  • Focus on purpose. Understand why your organization must move forward, past fear and uncertainty. “Facing uncertainty without purposes makes chickens of us all,” Tye says.

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7 Best Practices for Year-End E-Appeals

November 20th, 2012 | No Comments | Posted in How Not For Profits

Since the end of the year is quickly approaching, I thought I would review an e-appeal that I recently received to shed some light on best practices for email appeals (a.k.a e-appeals).

There are mixed views about e-appeals. I personally love email. Think about this fact for a second. If your organization is making asks via social media, there is no guarantee that you have someone’s undivided attention. In the average view of a Twitter homepage, there could be as many as 7 tweets in your immediate view. Not to mention the fact that it is constantly updating. Competition for attention = not good.

With email there is much less competition for attention. It’s likely that once someone opens your email, it’s the only email they are reading and so you have their full attention. I think this is just one of many great benefits of email marketing, but that’s just my two cents. If nothing else, it’s definitely worth collecting emails especially as the future of direct mail seems to be a question mark. Email lists are the modern snail mail lists.

An Email – Examined

Below you’ll see an e-appeal that I received several weeks back. The image is a bit small, but you can click on it to make it larger and have a read through.

Now, here’s the appeal with my red ink + commentary, which I’ll explain below the image. You can also click to enlarge this image.

The Language + Words You Choose Speak Volumes

*note: the numbers below correspond with numbers in the second image.

1. Subject Line
I can’t stress enough just how important email subject lines are! The rules of great copywriting apply – it needs to peak the recipient’s interest. The subject line should be part call to action and part informative. After all, the function of the subject line is to give the reader a preview of what’s to come. The subject line of this email is “Women Matter.” I have to say, given that I didn’t recognize the name of the sender and how vague the subject line is, I considered deleting this email. A better alternative could have been using the name of their campaign, “Help One Woman.”
Mail Chimp has a couple of good articles on email subject lines and open rates.

2. List Segmentation
Take note of this underlined section in the email. It reads, “You’ve given to us before; your time, your clothing, maybe even money…” This suggests to me that the organization does not have a clear idea of who they are talking to so they are making the mistake of talking to everyone. List segmentation still applies if you’re using email! Yes, it can be a bit more work to separate out donors from volunteers from general community members, but it is worth the effort. The more you can tailor the language to your audience, the better. The recipient will feel that you are directly talking to them.

3. Transition
Not even two sentences into the letter and there is a very transparent statement about what’s to come. Now, I’m not sure what the results of this campaign were, but my guess is that this statement either worked in their favor or worked against them. Very early on in the email, they are giving the reader the option to self-select out of reading the rest. It is my personal opinion that this could have undesirable effects. It’s much better to keep the reader through to the end.

4. Case for Support
Just as with any direct response piece, it is important to build up your case for support leading up to the ask. The key with email is to make the case short, concise and powerful. E-appeals tend to be shorter than a typical direct mail letter.

5. The Ask
ALWAYS make sure you include a dollar amount in the text. However, don’t use language that undermines the confidence of that ask or gives the reader a reason to doubt what you are asking for. For instance, “We hope $12.50 a month isn’t painful to you…” The word “painful”  is one of those questionable words. Wouldn’t you rather have the reader associate positive words and feelings with giving? Absolutely!

6. Impact
This is something that I think this email lays out well – what the contribution means to the people the organization serves. “$12.50 a month = $150 a year = hope and support for one woman in transition. This woman impacts her children, her community, . . . the world.” Alternatively, a quote from a client is also a good way to demonstrate impact.

7. Donation Button
If you’re going to make a call to action, make sure there is an easy way for people to fulfill that call. A button or an embedded hyperlink in the email.

There you have it. A few best practices to get you started on your year-end e-appeals.

Vanessa Chase

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Cool, Simple Tests to Improve Fundraising

November 19th, 2012 | No Comments | Posted in How Not For Profits

What do you do when you have limited resources and need to raise money? Test! Test to find out what works best, and then use those results to refine your strategy.

Far too often non-profits send letters, run events, and follow routines without ever knowing what works and what doesn’t. Here’s just one example from aninterview with John A. List, professor of economics at the University of Chicago. List, who is a huge proponent of field experiments, says: “When you go and ask those charities if matching gifts works they say, “Of course it does, and a 2-to-1 match is much better than a 1-to-1 match, and a 3-to-1 match is better than either of them.” But, when he asked them “What is your empirical evidence for that?” They had none. Turns out that it was a gut feeling they had.”

This article is intended to get you to stop running on your gut feeling, and instead to do a little analysis to find out what actually works and refine your strategy accordingly. It’s not hard, we’ll tell you how.

Start with a good hypothesis

Before you jump into any testing, start out with a good hypothesis; a reasonable idea of what will work based on previous knowledge that can be tested. Over the years, we have given you a lot of valuable advice on how to write the perfectfundraising and thank you letter, how to create the perfect donor experience, how to design a donor-friendly website, how to improve marketing, and how to fundraise: strategy and dos and don’ts. This knowledge, combined with other facts and insights you have gained through the years about what might work, is a good place to start in building your hypotheses.

Example: “I think calling donors to give them an update on how their donations were used will result in higher subsequent donations.” This is a reasonable hypothesis that is backed up by data and can be tested.

Test, Test, Test

Once you have a reasonable hypothesis, the next step is to test. In the end, not all “truth” will be true for you.

In the case of matching gifts, once an experiment was performed, List found that “the match in and of itself works really well. We raise about 20 percent more money when there is a match available. But, the 3-to-1, 2-to-1, and 1-to-1 matches work about the same.”

This test involved 50,000 letters and a carefully planned out experiment. Likely your tests won’t be as sophisticated as this, but that’s ok. What’s important is that you are thinking strategically: constantly analyzing, finding out what works, and adjusting your strategy accordingly. Here are just a few examples:

  • If there is a low completion rate for the donation form on your website, and you’re wondering what’s going on, you can use A/B testing to find out if slight changes in the appearance, the text, or the layout have a positive impact on this rate. Google Analytics will help you track the success rate of each variation to determine which one works best.
  • Maybe you’re wondering why the open rates for your emails are so low. In this case, you can use A/B testing again to test different subject lines to see which ones result in better open rates.
  • You may also want to test solicitation letters this way. Test different appeals, ones using quotes from clients and ones using quotes from staff, ones asking for gifts starting at $10 and ones asking for gifts starting at $50.
  • Finally, if you’re having trouble inspiring donors to give again and give more, you may want to test different engagement strategies. Just last month, we gave you a few tests that showed how powerful the phone can be in inspiring subsequent donations. Maybe this will work for you too!

If you are committed to testing, you have put yourself on a path that is guaranteed to lead to success. This data will inform future decisions and help you become progressively smarter in the decisions you make for your website, email marketing, fundraising, events, and so on. Of course, performing these tests is not going to pay off unless you are tracking the results somewhere. Sumac will help with this.

Sumac Research

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