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Share Conference Knowledge with Employees

October 24th, 2012 Posted in How Not For Profits

Managers and others attending work-related conferences should share what they learn with colleagues back at the office, says a leadership expert.

Linda Dulye, a management consultant, recently discussed with Fox Business her strategy for sharing conference content. She suggests:

  • Create an internal campaign. Dulye says she has a communication plan to regularly share information about a conference with the rest of her team. She has conference attendees send a daily email each morning that they’re out of the office. “Even though employees [at the office] haven’t left their desks, this makes them feel part of the conference experience,” she adds.
  • Hand out assignments. Dulye divides the workload of covering conferences among attendees—each person is responsible for writing and taking photos about specific sessions.
  • Give the team some guidelines. ”Make the assignments easy to navigate,” Dulye says. “Provide guidelines about content and context. We’ve prepared questions to help compile and package information. We’ve set a standard for the message length, accompanying visuals, distribution time and even the subject line. Guidelines help those on the sending and receiving ends. They promote consistency and accountability.”
  • Ask for employee feedback. Dulye says she encourages employees who remain at the office to provide frequent feedback to those attending a conference. She notes that this ensures that all involved are engaged with the ideas presented at the conference. She adds, “When your road crew returns, schedule informal team huddles to have them address questions or comments that weren’t answered over email. Make these timely—within a week of conference attendees’ return.”

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